Seems to me this is a basically a kind of repackaging of their good old metamatrix offer, with all its benefits and limitations.
Anyway, it seems RedHat is going in the right direction.
I'm an entrepreneur in high-tech software, specialized on data access, data integration, persistence, ORM, etc.
I have contributed to the standardization of persistence in Java (JDO, JPA, EJB3).
I have also contributed to the creation of the notion of Data Services (SDO, DAS).
I currently am a Microsoft employee, evangelizing Global ISVs.